Sterlite Electric, Resonia Ltd. and Serentica Renewables appoint Namrata Mehra as Head of Brand, Marketing and Communication Strategy

Sterlite Electric a leading player in Global Product and Solutions business together with its power transmission infrastructure development company Resonia Ltd. and clean energy business Serentica Renewables announces the appointment of Namrata Mehra as Head of Brand, Marketing & Communication Strategy for all three businesses.

The order book spans high-performance conductors, power cables, Optical Ground Wire (OPGW), and specialized EPC services, with a particular focus on advancing India’s green energy transmission infrastructure. The company also continues to expand its export footprint, particularly in the Americas, European Union, Africa, and the Middle East, with high- performance conductors and OPGW solutions.

In this role, Namrata will be responsible for overseeing all brand positioning, marketing and communications efforts, including media relations, internal communications and digital strategy for the three companies. She will work closely with various stakeholders to align business goals, communication strategies and strategic narratives for the three companies.

Namrata brings about two and a half decades of experience in corporate communications, design, project execution, sustainability, ESG, integrated marketing, customer centricity and brand strategy having immediate past stints at Godrej Properties Limited. Her expertise spans industries, enabling her to steer strategic communications and drive brand growth for business.

Commenting on the appointment, Ruhie Pande, Group CHRO and Group Chief of Marketing and Communications at Sterlite Group, said, “We are happy to have Namrata on board to lead our Brand, Marketing and Communications functions. We aim to leverage her diverse expertise to enhance our overall corporate reputation.”

Speaking on her appointment, Namrata Mehra, Head Brand Marketing & Communications said, “I am delighted to be part of the Group, known for its commitment to shape India’s power infrastructure. I am looking forward to leading efforts towards creating a differentiated positioning as well as harnessing strategic communications and performance marketing for all our businesses.”
Namrata holds a master’s degree from the Indian School of Business (ISB) in Marketing & Strategy.